Sales of Pak Suzuki Motor Company’s (PSMC) best-selling car, the Suzuki Alto, have dropped dramatically in Pakistan. The most recent sales report from Pakistan Automotive Manufacturers Association (PAMA) shows that PSMC had a worrying decline in sales over the past month.
The Suzuki Alto, which has been Pakistan’s best-selling vehicle since the Suzuki Mehran was discontinued, experienced the worst decline in sales. The research states that the Suzuki Alto sold just 44 units in January compared to 6,898 units in December 2022, a 99% decrease in sales.
The Suzuki Cultus, which sold just 543 units in January compared to 1,057 units in December 2022, representing a month-over-month decrease in sales of 49%, was not the only vehicle for the firm to experience a significant decline in sales.
The Suzuki Wagon R also had a 23% decline in sales, with the business selling only 674 units in the most recent month as opposed to 872 units the previous month (December 2022).
The company’s flagship product, the Suzuki Swift, likewise had a sharp decline in sales, moving only 504 units in January 2023 as opposed to 1,428 in December 2022, a 65% decrease in sales.
The sole vehicle produced by Pak Suzuki Motor Company (PSMC) to experience an increase in sales was the Suzuki Bolan, which was able to sell 556 units in January 2022 as opposed to only 464 units in December 2022.
Reason for Sales Decline
Although Pak Suzuki Motor Company’s (PSMC) price increase may have contributed to the month of January’s dismal sales, the company’s production was shut down for more than half of the month due to a scarcity of inventory brought on by import restrictions.
Therefore, a number of other reasons may also be at play in the low sales figures, making the price increase only one of them. In addition, over the course of a 14-day period, the corporation increased the price of its automobiles twice.