According to the company, the expansion of RCPL’s cold beverage array across India, starting in Andhra Pradesh and Telangana, is consistent with the company’s overarching objective of giving Indian consumers value and choice by manufacturing high-quality products at affordable rates.
The legendary Campa brand was developed for contemporary India by Reliance Consumer Products (RCPL), a branch of Reliance Retail Ventures (RRVL) that specializes in fast-moving consumer goods.
When Mukesh Ambani introduces a less expensive “Campa Cola” to the market, Coca-Cola is reportedly reducing the cost of a 200-ml bottle by Rs. 5.